当人们听到“SEO”或搜索引擎优化这个术语时，他们通常认为这需要花哨的编码和其他只有天才程序员才能提供的技术技能。然而，简单的好写作可以为优化搜索引擎的网站创造奇迹，确保网站在搜索结果中排名靠前，并实际获得用户的访问。
好的文案将关键词整合到你的网站中
搜索引擎已经变得非常擅长阅读网站的文本，并确定它是否与用户的搜索相关。在过去，人们会通过简单地在网站上或网站代码中输入一组关键字来欺骗搜索引擎，使搜索引擎与用户输入的关键字相匹配。但现在，搜索引擎有了机器学习，可以像人一样阅读文本，了解使用了什么上下文关键字。毫无意义地重复关键词的网站经常会被搜索引擎视为“点击诱饵”，并被给予较低的搜索排名。
这就是为什么让你的网站的实际文本以一种对人们有意义的有机方式整合你选择的关键词是很重要的。好的文案会知道如何写文章或文案是有信息的，并结合所有正确的关键字和精确的战略选择。通过这种方式，网站的内容自然地看起来与搜索引擎相关，并将帮助搜索引擎将页面提供给实际正在寻找该页面内容的人。
一个良好的标题标签可以带来更多的点击或点击
标题标签是搜索引擎上网页搜索结果的主要标题。它告诉用户该页面的内容是什么，并帮助他们决定该页面是否与他们相关，是否值得访问。在HTML代码中，它是以
标记开始的header部分的元素。这就是为什么你需要有你的网页的这一部分写得很好，即使它不是在页面本身。web开发人员可以在代码中输入它，或者像Wix这样的CMS服务可以很容易地为每个页面设置标题标签。<br></p>
<p><img src="https://ypimagesprod.s3.ap-southeast-1.amazonaws.com/uploads/yp_blog_photos/photo/62/large_shutterstock_1098438866.jpg" alt="一个"><br></p>
<p>标题标签的长度应该在50到60个字符之间，否则标题会被许多搜索引擎结果删除，你也不希望读者看到一个他们无法理解的不完整的句子或语句。<br></p>
<p></p>
<p>一个写得好的标题标签应该既能吸引用户，又能清楚地说明页面的内容。这是用户将阅读的内容，也是他们将与其他搜索结果进行比较的内容，所以这个元素写得很好是至关重要的。无论你的信息有多相关，你在搜索引擎中的排名有多高，如果你的标题标签写得不好，用户可能会跳过你的结果，而是点击或点击另一个看起来更相关或更有趣的标题标签。<br></p>
<p><strong style="color: inherit; font-family: "Source Sans Pro", sans-serif; font-size: 24px;">为人类写作将意味着更多的用户参与和更高的搜索引擎排名</strong><br></p>
<p>搜索引擎在不断地改变他们的算法，他们的机器学习总是在进化，以至于一个月前的搜索引擎优化策略可能不再适用。这就是为什么试图简单地为SEO写文案不是一个好的长期策略。写作只是为了做搜索引擎优化是一个技巧(一个技巧，以避免支付搜索引擎的广告空间或高排名)。此外，仅仅为了搜索引擎而写作通常意味着制作对特定用户没有实际用处的内容，并且只是使用目前排名靠前的单词或术语。<br></p>
<p><img src="https://ypimagesprod.s3.ap-southeast-1.amazonaws.com/uploads/yp_blog_photos/photo/63/large_shutterstock_1434086405.jpg" alt="一个"><br></p>
<p>当你有好的文案是给人类阅读的，而不是搜索引擎爬虫或算法，你就会有人们会分享的内容，他们会花时间在上面，这将鼓励他们访问你网站上的其他页面。所有这些都是现代搜索引擎在搜索结果中对页面排名时考虑的指标。而不是依赖于技术技巧，优秀的写作会让少数第一次访问你的网站的访问者更多地参与其中，这将得到搜索引擎的奖励，获得更高的排名，从而吸引更多的访问者，他们会更投入，然后就像滚雪球一样。<br></p>
<p></p>
<p>所以，在做SEO的时候，一定不要把你网站的实际文案视为理所当然。<br></p>
<p></p>
<p><em>有关如何使用SEO和其他数字媒体平台为您的业务提高在线活动表现的详细信息，请致电632 8555-8500与DPC代表联系或发送电子邮件至contact@dpc.ph。您也可以通过我们的网站www.dpc.ph或社交媒体账户与我们联系，了解更多详细信息。</em><br></p>
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